Safe driving will now be gamified and incentivised for Australian motorists via the new ‘UbiCar’ smart phone application.
Now live in Apple’s App Store, UbiCar utilises state of the art telematics and mobile sensing technology to measure driving behaviours while requiring zero driver interaction.
Data is compiled from five key indicators – acceleration, braking, cornering, speeding and phone distraction – to create scores, from which users are ranked according to their behaviours.
UBI Group Pty Ltd Product Director Bryan Kelly hailed the launch as the first step in a game-changing approach to safe driving on Australian roads.
“I am delighted that our team has reached this milestone. UbiCar will over a short period of time evolve into a game changer within the car insurance market in Australia. I look forward to the ride.”
UbiCar draws its inspiration from similar applications launched in the USA. UBI Group has partnered with Cambridge Mobile Telematics (CMT) – a leader in mobile sensing and telematics.
These applications were deployed in conjunction with governments to create safe driving ‘competitions’ in Boston and Seattle, with remarkable results.
In the Boston's Safest Driver competition, CMT reported (among the most active users of the app) a 47 percent decrease in phone usage while driving, 37 percent reduction in hard braking and 35 percent decrease in speeding (see more).
UbiCar will adopt a similar competition-based approach, rewarding users for their behaviours and how they compare to their peers. The first competition is the '200km Challenge' to commence on Monday 30th April, with users competing for fortnightly prizes and a share of a $2000 Grand Prize.
The app is currently available for Apple iOS smartphones, with an Android version available within the Google Play store in the coming weeks.